“Everything Everywhere” is officially the name of the company that will run both Orange and T-Mobile U.K. when it is integrated on July 1. Tom Alexander is the chief executive of Everything Everywhere, a 16,500 employee company, and says “We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the U.K.’s biggest brands Orange and T-Mobile.” Orange and T-Mobile U.K. will still exist as separate brands for customers.

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“Everything Everywhere” is name for Orange and T-Mobile U.K. joint venture